CHB Holistic Studio Turin and Milan as a New European Beauty & Longevity Destination
*CHB HOLISTIC STUDIO
*CHB HOLISTIC STUDIO
There is a particular quality to spaces built by people who have spent decades studying plants, molecules, and the quiet logic of prevention.
After spending hours inside the Cecilia Holistic Beauty laboratory in Turin with Cecilia Perotti, watching formulas come to life, the second chapter of my immersion felt like entering the ecosystem those formulas were designed for. The laboratory had revealed the intellectual architecture. Now, the studio revealed its sensory translation.
CHB Holistic Studio is located at Via dei Mille, 29/A in Turin, with a second location in Milan. Together, these spaces represent a considered approach to beauty and longevity rooted in decades of botanical research and pharmaceutical expertise. The work here isn't about following trends, it's built on a foundation that has been quietly developing since long before longevity became a cultural conversation.
What struck me first was not a treatment or a product, it was the atmosphere. A density of intention in every detail. The feeling that nothing here was accidental, that every texture, scent, and silence had been considered as carefully as a formulation ratio. This is a space where beauty is not sold. It is practiced, studied, and inhabited.
Dr. Cecilia Perotti and Alessandro Vono - Founders at Cecilia Perotti Studio
To understand the studio, you must first understand the architecture of the brand.
Cecilia Holistic Beauty was built on a pharmaceutical lineage. Dr. Cecilia Perotti, pharmacist and chemist, is the third generation of Vegetal Progress, founded in 1974 by her grandfather, an agronomist and biochemist who dedicated his life to botanical research and preventive health. Decades before longevity became an industry, the family philosophy centered on prevention: metabolic balance, botanical intelligence, micronutrition, circulation, restraint.
This is not a recent pivot. It is a pattern that has been unfolding for half a century.
The studio is the spatial manifestation of that thinking.
The entrance opens onto a curated retail and consultation area presenting the full Cecilia Holistic Beauty skincare range alongside the Vegetal Progress supplementation universe. Cleansing oils rich in ozonated lipids. Peptide creams with exosomes. Mineral-filter sunscreens. Adaptogenic extracts. Fermented plant concentrates. Marine magnesium. Monofloral manuka honey. This is not abundance for the sake of display. It is infrastructure.
Further inside, the space unfolds into distinct but connected zones:
Consultation rooms for tailored supplementation and skincare protocols
Ritual treatment rooms
A regenerative med spa area
A dedicated movement studio equipped for Pilates and conscious training
The Pilates and movement space is essential to the model. Longevity here is not treated as a topical matter. Circulation, lymphatic flow, muscular tone, and fascia mobility are structural components of skin quality. The body is part of the protocol.
The atmosphere itself deserves attention. Deep red-mocha designer '70s velvet seating. Filtered light. Silence. A particular energy that feels at once grounded, sophisticated, and slightly mystical. It is a place one can inhabit for hours. I did.
My day began with the reset protocol for face and body.
The facial was led by Marina Isachenko. The Regenerating Deep Cleansing Ritual combined Ayurvedic steam with meticulous manual purification. The objective was not exfoliation for brightness, but recalibration of permeability and circulation. The skin was softened, oxygenated, cleared without aggression.
This was followed by oxygen jet therapy. Concentrated oxygen delivered under pressure, combined with peptide infusion and LED photobiomodulation. The intention was cellular signaling. Supporting mitochondrial activity. Regulating inflammation. Reinforcing barrier function.
The experience was technical yet grounded. Marina's tactile precision balanced the device-driven aspects. Ancient ritual and contemporary technology coexisted without friction.
The body treatment with Livio Parini addressed fascia and stored tension.
Fascia forms a continuous connective web throughout the body. Under chronic stress or sedentary habits, it stiffens, trapping fluid and restricting circulation. Through myofascial release techniques, sustained pressure, and friction-based mobilization, the treatment restored fluidity.
The visible sculpting effect that followed was not cosmetic manipulation. It was hydraulic logic. When flow returns, contour reveals itself.
Beauty as systemic expression.
The med spa area is led by Dr. Marta Biancotto.
Here, I experienced Mine Peel, a bio-regenerative treatment developed in Italy. Rather than inducing controlled trauma, the protocol combines exfoliating acids with volcanic-origin mineral complexes to support enzymatic repair and collagen architecture. The addition of PDRN introduces regenerative signaling without injection.
For someone who has never undergone injective procedures, this no-needle biostimulation felt coherent with the broader philosophy: enhance structure without violating tissue integrity.
The focus remained consistent with the rest of the studio. Skin quality, texture, luminosity, barrier strength. Not reshaping. Not overcorrection.
The treatments do not stand alone. They connect to daily infrastructure.
Cecilia Holistic Beauty skincare and Vegetal Progress supplements extend the studio's logic into everyday life. Ozonated oils to support microcirculation and remove lipid-soluble pollutants. Plant-based retinoids and adaptogenic mushrooms to reinforce resilience. Tremella-derived hyaluronic acid and marine magnesium to support hydration and metabolic balance.
Consultations are personalized. Adaptogens such as rhodiola, astragalus, Siberian ginseng. Plant-based omegas rich in gamma-linolenic acid. Fermented botanical extracts for gut support. The approach traces what the skin reveals back to systemic health. The two are inseparable.
What becomes clear after spending an entire day within the studio, following laboratory immersion, is that CHB Holistic Studio is not a spa concept. It is a prototype of what a beauty and longevity sanctuary could become in a distinctly European way. Less performative. Less cold clinic. No theatrical biohacking. No aesthetic excess. No reduction of longevity to injectables alone.
Instead: heart, soul, and intention. A space that makes people feel complete without creating FOMO or wellness obligation. It is a club, a conversation, a starting point and a continuum.
CHB Holistic Studio Turin and Milan together form an Italian beauty longevity axis grounded in botanical heritage, pharmaceutical rigor, aesthetic innovation, and somatic awareness. The energy is particular. Sophisticated yet intimate. Integrative yet restrained. Slightly mystical in atmosphere, structurally precise in execution.
You can begin your day with a botanical consultation, move into Pilates, reset the skin with Marina Isachenko, release fascial tension with Livio Parini, undergo regenerative treatment with Dr. Marta Biancotto, and leave with a supplementation protocol tailored to your metabolic profile.
It is possible to stay for hours. To inhabit the system rather than consume it. An urban immersion with more immediate impact than a distant retreat.
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CHB Holistic Studio - Via dei Mille, 29/A, 10123 Turin
