V14 Longevity Reds is a daily longevity supplement developed by Youth & Earth, designed to consolidate what is usually a complex and fragmented supplement stack into a single, accessible routine. One sachet. One glass. A formulation meant to sit quietly in everyday life, rather than take it over.

100 brands. 12 movements. One year of observation. This is not a ranking. It’s an index of signals shaping where beauty is actually going.Built over twelve months of testing, conversations, and fieldwork, this edition reflects a simple shift: beauty is no longer about more products, but better systems. Longevity, regulation, delivery, compatibility, tools, scent, body, scalp, skincare has expanded into a full ecosystem.

Cleansing is supposed to be the simplest part of a routine. It is also the step we compromise first. Lauvée, a young Paris‑based beauty tech brand, starts there. Instead of adding another corrective layer, the L1 device asks a quieter question: what happens if we fix the way we cleanse before trying to fix everything else?

Kat Burki’s Amino Protein Mask takes a simple approach to collagen care: support the skin’s own processes instead of adding more intensity. The formula follows a three-step sequence with amino acids, peptides and teff extract to help improve firmness, elasticity and overall structure. It’s a steady weekly step for skin that feels tired or stressed.

Functional mushrooms are moving from trend to daily routine. Mabel is part of this shift with four formulas built for morning and night: Morning Manna, Midnight Manna, Morning Coffee and Midnight Cacao.

What stands out is the circadian approach — small, consistent rituals that fit into real life and actually help you move through the day with more steadiness.

When Victoria Beckham Beauty launched The Foundation Drops, created with Augustinus Bader, the response was immediate. The product sold out within days, shared by facialists, editors, and makeup artists. On paper, it’s another high-end foundation. In reality, it reflects something happening across beauty: makeup that behaves more like skincare.

Brands deal with product flaws differently. Many quietly fix and relaunch. Others pretend nothing happened. But Mimétique? They completely pulled their best-selling eye cream from the market just because sometimes caffeine crystals formed in the tube.

CTRL EYE was everything you want a cult beauty product to be. Clinical results that delivered on promises. Customers who genuinely swore by it. Beauty editors who featured it in their must-try lists. The kind of product success most founders dream about.

Then, six months after launch, Fabienne Sebaoun noticed something. Sometimes the caffeine would crystallize. Not often, but sometimes. For 99% of brands, this would pass. For Mimétique? Unacceptable.

The revolution isn't just skin deep. VYRAO's groundbreaking latex-inspired fragrances, Ludatrix and Ludeaux, transform perfumery from mere scent to emotional architecture. Founder Yasmin Sewell has bottled something unprecedented, the confidence of a second skin.

This represents a thoughtful evolution in beauty, from surface-level aesthetics to emotional wellbeing, embracing innovative materials that enhance our genuine self-expression. By reimagining fragrance ingredients, VyRAO creates space for individuals to experience confidence on their own terms.

Bellami, the world's leading hair extension brand, just launched its first global platform with a campaign that refuses to play by category rules. "Beautiful Extensions of You," developed with Fred & Farid, reframes extensions from add-on to identity, from enhancement to authentic expression of self. The context matters: the hair extensions market is projected to reach $10.78B (Fortune Business Insights) by 2032, but this work reaches beyond growth metrics. It's about giving both stylists and clients a shared, modern language for what extensions make possible.

omething quietly revolutionary unfolds when a skincare brand refuses to choose between 5,000-year-old wisdom and cutting-edge biotechnology. While the beauty industry clings to exhausted binaries ("clean" versus "clinical," "natural" versus "effective"), Subtle Energies charts an entirely different course with their Advanced Biotech Skincare Range.

Some brands measure launches in weeks. Vintner’s Daughter measures in years. One product held the stage for a long time before a second appeared, and only much later a third. Each built through patient infusion and fermentation, each speaking the same language of coherence. In a culture of quick fixes, this kind of discipline feels almost radical. 3 formulas are enough, and behind them lies a science we’re here to decode.

When Kat Burki treats the scalp like skin, hair care stops being maintenance and becomes medicine. After thirty years in medical research, the biochemist behind some of beauty's most respected formulations has turned her attention to follicular health. The Bio-Ferment collection applies the same nutritional biochemistry principles that revolutionized her skincare line to hair care that actually works with biology instead of against it.

In wellness and beauty, true innovation often works behind the scenes. MyBodyContour by MyPureSkin is formulated with precision actives, from microencapsulated SOD to marine collagen peptides, to support the body’s circulatory and lymphatic networks. The result is a season where energy, recovery, and comfort stay consistent, even in the heat.

What happens when you spend eight years creating skincare not for the market, but for yourself? At 40, Janine Knizia asked a simple question: What would the most effective skincare in the world actually look like? Not for selling, just for her own skin. Eight years later, the answer became five formulations. Marine biotechnology from Tonga. Fermented botanicals. Clinical actives that work with your skin's natural rhythms, not against them. No performance anxiety. No anti-aging promises. Just skincare that treats your skin like the intelligent system it actually is.

A look at one of the most refined biotech launches of the year, and why Cecilia Holistic Beauty founded by Cecilia Perotti, has been part of my Future of Skincare journey since day one. A serum shaped by science, infused with intention, Silver Future marks a defining moment for Cecilia Holistic Beauty and the future of skin intelligence.

The skin asks for little. Moisture, protection, a hint of colour, sometimes, to reflect the light, to bring warmth to the surface. Anything more is often excess.

This is the logic behind Tinted Beauty Potion by (M)anasi 7: a lightly tinted oil, formulated with nine organic plant oils and fermented vanilla planifolia. Designed for lips, cheeks, and eyes, it offers a wash of pigment so soft it feels less like makeup and more like a suggestion.

Oio Lab is a brand I’ve followed closely since the early days of Future of Skincare, when I first spoke about it over two years ago. There’s something about Joanna Ryglewicz’s philosophy that’s always resonated with me: her quiet rigor, her deep belief in clean science, her obsession with efficacy without excess, and the fact that she formulates everything herself, literally in-house. It’s an enviable level of control and care.

Founded in London by a small, highly accomplished team — and helmed by Daniel Bense, whose career bridges luxury retail and beauty — To My Ships is less about launching a "clean" brand and more about rethinking the terms altogether.

Rooted in inspiration from The Iliad — a text where beauty, bravery, and devastation coexist — the brand sets out to create personal care for the intellectually and sensorially literate.

Some launches are made to disrupt. Others are designed to settle in—quietly shaping the space around them. Kitsuné Bien-Être belongs to the second kind.

With its debut wellness line “Kitsuné Bien-Être“, Kitsuné doesn’t enter beauty as a new frontier, but as an expansion of something already lived-in. A mood. A worldview. A rhythm.

Most of us see haircare as maintenance—a cycle of washing, conditioning, styling, and hoping for the best. But what if it could be something more?

This is what I discovered with Tokio Inkarami Platinum Limited. Rooted in Japanese precision and high-tech innovation, this treatment is less about superficial shine and more about rebuilding the integrity of every strand. Add in the S.Heart.S Scalp Brush, and you have a ritual that’s as effective as it is indulgent.