Skin Deep Signals: How Beauty and Wellness Took the Spotlight at VivaTech 2025
VivaTech 2025 marked a turning point for beauty technology. Walking through the halls, it became clear that the industry has moved beyond novelty gadgets toward building genuine infrastructure for how we understand and care for skin.
This wasn't just about established players. Startups across categories—from sleep science to scent biotechnology—demonstrated a new sophistication. These innovations aren't just technically impressive; they're culturally attuned and commercially viable. They're building frameworks for better skin health, not just better products.
Inside David Mallett’s Paris salon — and what happens when beauty becomes a collaboration.
David Mallett’s salon on rue Notre-Dame-des-Victoires isn’t just another address on the Paris hair scene. It’s a space that feels different the moment you walk in, an apartment, a studio, a place where the atmosphere seems as carefully considered as the cuts. Known for his understated approach and a focus on natural, wearable beauty, David Mallett has built a reputation for hair that grows out well, holds its shape, and feels like you, not a trend. I was invited to experience the flagship salon for myself. Here’s what I found: the space, the team, the process, and how it all adds up to something more than a haircut.
What to Look for at The New Well 2025
From May 16 to 18 2025, The New Well returns to the Carreau du Temple with over 100 brands across skincare, supplements, intimate wellness, and beauty tools. More than just a showcase, it offers a snapshot of how the beauty and wellness space is evolving, what’s shifting in formulation, in format, and in the way care is being defined.
This edition doesn’t revolve around one theme, but a few clear signals are emerging: a systems-based view of skin, a more sensorial and sustainable approach to formulation, and routines that connect inner and outer care.
Alongside the trend analysis, you’ll find a selection of brands I’ve followed closely, many of which have been featured in Future of Skincare. They’ve been tested, tracked, and explored.
Tokio Spa: The Hidden Code of Japanese Hair Rituals
Inside the private treatment protocol that rewires the scalp, softens the face, and quietly reshapes what beauty feels like. I experienced Tokio Spa not in a public salon, but in the brand’s private press and training studio in Parisian intimate, off-menu space where the team trains the top-tier Parisian salons in the full methodology behind the brand.
Huages, Hôtel de Crillon & the Soft Power of High-Frequency Wellness
There are certain experiences that feel less like an event and more like a recalibration. A slow, quiet return to something elemental, sound, water, stillness, breath.
This spring, Huages, the Paris-based CBD wellness brand known for its gentle precision and sensory philosophy, deepens its presence in the city with a new monthly ritual: a crystal bowl sound bath at the Hôtel de Crillon’s luminous Sense Spa.
Held poolside at dawn, these gatherings offer more than a moment of relaxation. They invite a shift in rhythm — a softening of the body's internal architecture, a quiet attunement to the present.
Experiencing Diane Servant’s Signature Facial in Paris
I had the chance to finally meet Diane Servant in her beautiful, intimate studio latly. I had heard about Diane for years — from friends, from people I trust, all telling me I should meet her. And as it often happens, it took time. Life gets in the way. But somehow, we found the perfect moment last week. Sometimes, things align without you having to force them. But what I didn’t expect was how much it would recalibrate not just my skin, but the way I was feeling altogether.
Inside Leonor Greyl’s Parisian Hair Sanctuary
This weekend, I had the chance to rediscover the iconic Leonor Greyl brand—not just through its products, but through its transformative Signature Vitalizing Treatment at their Institut located in Paris Rue Tronchet. Known since 1968 for revolutionizing haircare with a botanical focus, Leonor Greyl’s philosophy centers on treating the scalp as the foundation for healthy, radiant hair.
My Path to Radiance: Experiencing Jeanne Casimir’s Signature Touch
When I review a facial treatment, I always aim to preserve a bit of mystery. After all, the joy of these experiences lies partly in the surprises they hold. A session with Jeanne Casimir epitomizes this—a deeply personal journey that cannot be fully captured in words because each person’s experience is unique. For me, Jeanne’s touch felt both intuitive and precise, her hands working through every tension, every contour, with an understanding that seemed beyond the physical.
A Luxurious Escape: My "Boost & Glow" Experience at Rose Donald Officine Capillaire
Nestled in a charming Parisian passage near the Marais, Rose Donald Officine Capillaire offers an enchanting retreat from the city's bustle. Recently, I indulged in their new "Boost & Glow" hair treatment, an experience that transcends typical salon visits.
Noble Panacea's Transformational Ritual at Le Bon Marché: A Personalized Skincare Odyssey
From the moment I stepped into the private elevator at Le Bon Marché, I felt the transformative promise of Noble Panacea's signature treatment. The serene environment, designed to melt away stress, set the stage for what was to be an extraordinary skincare experience. The cabine vibrated with beauty and well-being, creating a perfect sanctuary for exploring the revolutionary science behind Noble Panacea.
A Transformative Hair Experience at R Factory: The Botox Disciplinant Treatment
Located near the Réaumur-Sébastopol metro station in Paris, R Factory , founded by Gianni Coppa, is known for its innovative approach to hair care. Among their top treatments is the Botox Disciplinant—a vegan, clean haircare solution developed by the R Factory team. This treatment is designed to repair, nourish, and discipline hair without changing its natural texture. My journey to embrace my natural curls brought me to R Factory, where this treatment transformed my hair and helped me rediscover its natural beauty.
From Paris to New York: Mathilde Frachon’s Essential Beauty and Wellness Destinations
Born in Paris and having spent the majority of her life in New York, Mathilde Frachon is a true expert in wellness and beauty, possessing a natural flair for uncovering the finest spots in these areas. She is the founder of M Agency, specializing in public relations and bespoke events within the beauty, lifestyle, and fashion sectors. Today, she shares with us her favorite spots in these two cities, renowned for their rich wellness and beauty experiences.
The Art of Kobido: A Signature Journey Through Oryza Lab's Beauty Philosophy
Stepping into the Oryza Lab flagship, nestled in Paris, is akin to discovering a secret garden of beauty and wellness. Here, within these elegant walls, Oryza Lab's philosophy of rizotherapy comes to life, crafting a transformative journey with rice at its core.
48 Collagen Café: A Vision of Beauty and Wellness in the Heart of Paris
Stepping into the 48 Collagen Café at 48 Rue Lafayette, Paris, is like entering a realm where beauty and wellness converge in the most enchanting way. Collagen, the star ingredient at 48 Collagen Café, is celebrated for its numerous health and beauty benefits. Each item on the café's menu, from the visually enchanting Collagen Lattes to the rejuvenating Hydrogenated Water, is a tribute to this protein's versatility.
Beauty & Wellness Hotspots In Melbourne: An Exclusive Guide by Avigon Belle Paphitis
I recently had the pleasure of connecting with Avigon Belle Paphitis, Melbourne's esteemed beauty aficionado and the mastermind behind Paphitis Advisory, a boutique beauty consultancy. With unmatched expertise, she's curated an unparalleled guide to Melbourne's thriving beauty and wellness scene, revealing the city's most sought-after beauty gems.
Banya Bliss: A Journey of Deep Detox at Kupala SPA
Embarking on a timeless journey in Paris, I discovered Kupala, where ancient Slavic wellness rituals rejuvenate the soul amidst the city's bustle. Dive into an experience where tradition meets modern allure.
My 24-Hour Holistic Capsule Retreat at Les Roches Blanches
Every month, in collaboration with Irène Olczak, as a holistic curator, Les Roches Blanches Hotel initiates a 24h-retreat journey tied to natural elements: rock, sea, wind, and fire. The vibrant entrepreneur, founder of PAUL.E magazine and Eso Paris agency, gathers around her a true ecosystem of talents and practitioner.
Infrared Radiance: My Day at Belleyme's Sauna Sanctuary
Dive into Deep Detox: How Belleyme's Infrared Sauna Revitalized My Spirit and Skin.
A few weeks ago, as another year added itself to my journey, I decided to gift myself something special — a wellness and beauty day. It was the perfect time to delve into an experience I had been eyeing for a while: the infrared sauna at Belleyme, the brainchild of Carla Haddou, nestled in the enchanting Marais district.
Wellness Hotspots in New York: An Exclusive Guide with Jessie Chase
Jessie Chase, founder of The Social Medium, has recently touched back down in her hometown of New York, and she's sharing her favorite wellness spots. For those with an upcoming trip to the Big Apple, consider this your guide to relaxation and rejuvenation.
Skincare Enthusiasts Forge Connections and Expertise on Reddit
In the realm of skincare, an unexpected online haven has emerged: Reddit. Over the past few years, this platform has become a bustling hub for skincare enthusiasts seeking advice, fostering a sense of community unlike any other.