What to Look for at The New Well 2025

May 14

Written By Future of Skincare

*THE NEW WELL

From May 16 to 18 2025, The New Well returns to the Carreau du Temple with over 100 brands across skincare, supplements, intimate wellness, and beauty tools. More than just a showcase, it offers a snapshot of how the beauty and wellness space is evolving, what’s shifting in formulation, in format, and in the way care is being defined.

This edition doesn’t revolve around one theme, but a few clear signals are emerging: a systems-based view of skin, a more sensorial and sustainable approach to formulation, and routines that connect inner and outer care.

Alongside the trend analysis, you’ll find a selection of brands I’ve followed closely, many of which have been featured in Future of Skincare. They’ve been tested, tracked, and explored.

Key Signals to Watch

1. Skincare as Intelligent System

This year’s most relevant skincare doesn’t frame itself as “clean” or “natural”, it frames itself as compatible, adaptive, and functional. Think exosomes for cellular messaging, peptides that modulate inflammation, and barrier-first formulas that behave like an extension of your own biology. This isn’t about short-term transformation. It’s about longer-term resilience, structured regeneration, and skin that performs well under pressure. The approach is scientific, but the experience remains tactile and calm.

2. Formulas You Feel

Texture is taking center stage. Not as a gimmick, but as a language. Brands are investing in how a formula foams, melts, lingers, and moves. Powders that bloom into mousse, oils that wrap like fabric, mists that land like air. This sensorial focus reflects a deeper appetite for ritual, not just routine. It’s about skincare that regulates, not overstimulates. The pleasure is purposeful, and it’s everywhere this year.

3. In & Out Beauty

More than ever, skin is being treated as part of a connected ecosystem. Ingestibles, once fringe, now sit at the core of many brand philosophies. You’ll find marine collagen blends, lymphatic detox tonics, and adaptogenic shots alongside topical serums and creams. The best brands in this space offer real integration: formulas designed to work together, targeting inflammation, circulation, and hormonal rhythms in tandem. The future of skin doesn’t stop at the skin.

4. Soft-Designed Intimate Wellness

Intinimate wellness now belongs in the beauty conversation, refined, respectful, and reformulated. These are products held to the same standards as your moisturizers: pH-balanced, fragrance-free, dermatologically safe, and visually coherent. They don’t stand apart. They belong. And that’s precisely the point.

5. Quiet Tech

Beauty devices are evolving into softer, more intelligent forms. You’ll see wearable LED masks, cold therapy tools, and lymphatic stimulators designed to live easily within a skincare ritual, not compete with it. This is post-flashy tech: functional, minimal, and built for regular use. Paired skincare routines support rather than complicate the results. Design is considered. Efficacy is measured. The technology disappears into the flow.

Future of Skincare Shortlist

The following brands embody the above signals with depth and consistency. They’ve been discovered, tested, and reviewed through the lens of efficiency, formulation, sensoriality, and philosophy - a curated shortlist of standout brands I’ve followed closely here.

Ad Caelia: A calm, high-performance skincare brand bridging Nordic ingredients with French formulation savoir-faire. With a focus on antioxidant-rich berries and skin-aging prevention, the textures are light, non-occlusive, and suited to a “beautifully-aging” philosophy: no pressure, just support.

Altrient: A pioneer in liposomal supplementation. Altrient's best-selling Liposomal Vitamin C uses phospholipid encapsulation to increase absorption, making it a powerful support for collagen synthesis, immunity, and skin repair. Its clinical-grade delivery makes it a go-to among practitioners and wellness-savvy consumers alike.

Bijo: Part concept store, part curatorial brand—BIJO gathers the best in Japanese beauty tech and minimalist skincare. From LED masks to sonic cleansing tools, the offering is precise, considered, and built for long-term use, not fast trends.

Fôme: Fôme bridges high-end skincare and sustainability without compromise. Every product is designed to deliver results, with carefully selected actives, and to engage the senses, thanks to fragrances inspired by niche perfumery. Their signature: refined, water-activated formats like the Prebiotic Hand Wash Powder, made in France with 97.5% natural-origin ingredients. A thoughtful blend of function, fragrance, and environmental intention, Fôme turns daily care into a sensorial, responsible ritual.

Healthy Wear: A Mediterranean-made skincare brand committed to performance and sustainability. Their products are 100% vegan, natural, and cruelty-free, developed by dermocosmetic chemists and skin specialists. The Magic Serum, a fluid hybrid that works as serum, moisturizer, and eye care, is enriched with niacinamide, vegan hyaluronic acid, and peptides. It’s designed to boost elasticity, reduce inflammation, hydrate fine lines, and calm redness. A strong example of multi-tasking, skin-supportive care that respects both the barrier and the planet.

Huages: More than a CBD brand, Huages offers a whole philosophy of softness and balance. Made in France with 100% natural, full-spectrum CBD, their premium oils come in sensorial blends like RÉVEIL (a toasted hazelnut note), RÊVE (plum oil infused with verbena and lemon balm), and PURE (a clean, earthy hemp). But Huages goes further, expanding into functional drinks and raw chocolate, all designed to support calm, presence, and pleasure. A quiet lifestyle brand for those who see wellbeing as both ritual and rhythm.

Ilse: A daily detox in liquid form, this lymphatic tonic is formulated with wild-harvested French plants to support water retention, hormonal shifts, and skin clarity from within. It’s a quiet but powerful addition to any reset or maintenance ritual, especially across seasonal changes.

Iren Shizen: A Japanese skincare brand merging clean formulations with patented tech. Iren Shizen offers a mix-and-match system of serums based on encapsulated actives, delivering precise doses of antioxidants, peptides, and brightening ingredients without irritation. Rooted in Japanese simplicity but powered by biotechnology, it’s skincare that’s both minimal and highly functional.

Koba Skincare: The first clean skincare brand to harness the power of safou oil, a deeply hydrating botanical extract native to Africa and rich in essential fatty acids, vitamin C, and vitamin E. Koba formulates like a modern apothecary: rich, balm-like textures designed to soften, smooth, and visibly improve even the thickest or driest skin. It’s a smart, sensorial alternative to clinical pharmacy creams—designed for comfort, efficacy, and a skin feel that actually lasts. Rooted in tradition, but formulated for today.

Lucibel.le: LED beauty tech at its most refined. The OVE mask delivers clinically validated results in a sculptural, wearable form. Made in France and developed with Olivier Lapidus, it reflects how technology can quietly integrate into a skincare ritual. The supporting skincare line is formulated to prolong and complement light therapy benefits.

Lyfta: A new approach to facial muscle care. Lyfta offers pre-cut kinesiotape patches designed specifically for the face. By improving circulation and stimulating lymphatic flow, the tapes support detoxification, oxygen delivery, and collagen production. Their Forehead and Eyebrow Kit gently lifts and tones the skin while targeting fine lines through daily use. It’s a non-invasive tool that brings movement and structure back to skin routines.

Maude: A leading voice in intimacy care that puts design, safety, and simplicity first. Fragrance-free, pH-balanced, and easy to integrate, MAUDE’s line feels like a natural extension of body care rather than a separate category. It’s intimacy care with the same standards as good skincare.

Mimétique: A new kind of dermocosmetic rooted in biomimicry. Mimétique takes the skin’s own intelligence as its starting point, designing formulas that replicate how healthy skin behaves, repairs, and regenerates. At the core is the SMR-C5 complex, developed in partnership with the Cosmétologie Chair, which supports firmness, density, and wrinkle reduction with proven clinical results. The line is radically streamlined: four high-performance formulas, fragrance-free, vegan, and over 96% natural origin. No extras, no trend-chasing, just skin operating at its full potential. Made in France, built for efficiency, and grounded in science.

Mycelab: Mycelab formulates natural supplements that harness the adaptogenic and immune-supportive properties of medicinal fungi, especially their β-glucans, known to modulate the body’s biological response to stress and inflammation. Each formula blends mushrooms with active botanicals and algae for full-spectrum support. The goal: build long-term resilience and improve overall vitality through one of nature’s most intelligent kingdoms. Clean, plant-based, and deeply rooted in mycological science.

Odacité: A pioneer in clean performance, Odacité continues to push the category forward, this time by reinventing sun care. The brand’s new SPF 50 collection blends skin treatment, high protection, and makeup-level finish in one refined gesture. Think enveloping textures, soft-focus tints, and antioxidant-rich actives that treat the skin while shielding it. Designed as a sensorial, daily ritual, not a seasonal afterthought, it reframes sun protection as a core part of the beauty routine. High performance, clean formulation, and natural elegance in perfect balance.

Ozza: A hybrid line of preservative-free skincare and fresh-pressed ingestibles. The fridge-stored creams and serums are light yet potent, designed for daily repair, while their collagen- and acerola-based juices support skin from within. Their in & out pairing feels modern, clear, and well-structured.

PERS: PERS approaches skincare like a daily prescription: four actions—protect, enhance, repair, and stimulate, designed to support the skin’s natural rhythm without overcomplication. Inspired by medical protocols, each formula is built around proven dermocosmetic actives, with just what’s necessary and nothing more. Made in France, vegan, up to 97% natural origin, and focused on results you can feel without disrupting the skin’s balance. Simple, functional, and built to restore what skin already knows how to do.

Selahatin: Selahatin is rewriting the rules of oral care with a line that brings scent, texture, and ritual into focus. From toothpaste to mouthwash and breath sprays, each formula is crafted like a fine fragrance-layered, long-lasting, and designed to elevate a daily gesture into something sensory and intentional. Luxurious, yes, but grounded in function. A modern take on oral care that sits comfortably alongside skincare.

SITRE: Born in Denmark, SITRE was created to shift how we approach intimacy, moving beyond outdated industry norms to offer a line of clean, high-performance products that support both the skin and the experience. Genderless, minimalist, and deeply skin-conscious, the range is designed to feel as good on the body as it does to use. These are not just functional formulas, they’re tools for building rituals around pleasure, self-connection, and everyday intimacy. Whether solo or shared, SITRE encourages a more open, intentional way of caring for one’s body and boundaries. Pleasure becomes something to prioritize, not to hide.

Skin Office Paris: A focused brand with a single mission: elevate the eye contour with the precision of aesthetic science. Skin Office Paris introduces Eye Recipe, a formula that took 101 versions to get right. It’s fragrance-free, 98.98% natural, and powered by Noa System®—a tech-forward blend of brown algae for puffiness, peptides for fine lines, silk tree extract for upper lid lift, and dual-weight hyaluronic acid for bounce and density.

Skindiligent: Advanced skincare that takes a biological approach to skin resilience. Their epigenetic formulations, featuring exosomes, barrier-repair actives, and anti-inflammatory complexes, are designed to work with skin’s own mechanisms. Their oil-serum and night cream stand out for balancing performance with real skin compatibility.

Substance of Light: An ultra-fine SPF 30 mist that doubles as a blue light and pollution shield. Invisible on the skin, compatible with makeup, and scented with mimosa and musk, it brings real utility to urban skin protection, without disrupting your texture or rhythm.

Le Rub: A fresh take on sun care that feels more like skincare. The Rub blends full-spectrum protection with rich, nourishing textures that melt into the skin, no residue, no stickiness, just soft hydration and a healthy finish. Made in Italy with Mediterranean ingredients and a focus on sustainability, it’s designed to work with your skin, not just sit on top of it. Thoughtful, effortless, and made for long days outside. Sun care you’ll actually want to wear.